E-Coops Scoops

Michael Schmidt and Maggie Haberman, in their article “Trump Humiliated Jeff Sessions After Mueller Appointment” (2017), assert that President Trump utterly dishonored, demeaned, and degraded his attorney general Jeff Sessions in a manner that portrays his quick temper unfit for a president. The authors describe President Trump’s ridicule of Sessions and how he “unleashed a string of insults” onto Sessions only to leave him on his staff after hearing advice from his advisors and high staff members, and the subsequent undercutting of Sessions and his new immigration policy. The authors point to President Trump’s emotional instability and quick and child-like temper, in order to prove that he is simply not fit to lead any country, let alone our country. The authors speak to the American people along with Trump and his staff, as they seek to inform and incite a feeling of contempt and resent along with pressuring the White House and the president. Michael Schmidt and Maggie Haberman’...

In Apple’s commercial “Trust Mac” (2008), Apple asserts that the Mac, with its new software, has nothing to hide from unlike the PC, which struggles to keep detrimental viruses away. By portraying the PC as attempting to hide undercover and the Mac living freely, Apple supports their claim and shows that PCs are vulnerable while the Mac is strong as can be. Apple’s purpose is to exhibit the susceptibility and vulnerability of PCs to viruses that the new and improved Mac IOS 10 will simply not experience. Through the commercial, Apple develops a trustworthy but open relationship with the consumer, displaying the logical and emotional benefit of choosing Mac over PC. https://www.youtube.com/watch?v=Gm0C0y7Uk10