Mac vs PC: Trust Mac


In Apple’s commercial “Trust Mac” (2008), Apple asserts that the Mac, with its new software, has nothing to hide from unlike the PC, which struggles to keep detrimental viruses away. By portraying the PC as attempting to hide undercover and the Mac living freely, Apple supports their claim and shows that PCs are vulnerable while the Mac is strong as can be. Apple’s purpose is to exhibit the susceptibility and vulnerability of PCs to viruses that the new and improved Mac IOS 10 will simply not experience. Through the commercial, Apple develops a trustworthy but open relationship with the consumer, displaying the logical and emotional benefit of choosing Mac over PC.

https://www.youtube.com/watch?v=Gm0C0y7Uk10

Comments

  1. Yaffa GoldkinSeptember 19, 2017 at 6:55 AM

    The audience may not only be consumers; it can also be people who already have a Mac to show them that they made the right choice. It can also be anyone who has any computer and isn't looking for an upgrade, but the ad persuades them.

    ReplyDelete
  2. Ashley BrownOctober 26, 2017 at 2:24 PM

    Also--you forgot to mention the appeal of humor.

    ReplyDelete

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